To show or not to show, that was the question. Shows are costly and distracting, and their results are often ambiguous. On the flip side, shows, and ICFF in particular, are where we get to meet thousands of industry professionals – architects, designers, developers or individuals – and hear their reactions and feedback.
And that is invaluable!
That is our biggest win from the show: people sharing their ideas, offering suggestions, telling us where they’re thinking of installing a Tudelü wall – man cave, someone quipped in jest. It’s what keeps us rollin’.