As our upcoming exhibition at AIA Orlando became a not-so-far-off
reality, we began to consider, as we always do, how we could best get
the word out.
And once again we were faced with the dilemma of static advertising
and a dynamic product. How do you effectively communicate the magic of
Tudelü, when the magic primarily lies in its movement, but the ad
We perused trade publications and tradeshow guides, and combed through
page after page of advertisements featuring beautiful photography. How
to set ourselves apart? How to get eyeballs on the page? How to convey
that we’re really different?
So we threw caution to the wind and decided on a new direction –
illustration. It’s colorful, it’s bold, and it’s a little bit out
there. But why not? So are we!
We’ve always thought about things a little differently, especially
space. We’ve never let ourselves be defined by the walls around us.
We’re taking our love of freedom of space across the country – one
home, one office, one school, one church – at a time.
We’re looking forward to unveiling our brand-spanking-new full-page
color advertisement in Architect Magazine…and to heading on down to
sunshine and warm temps in the Orange State for the American Institute
of Architecture Show.
We’ll be featuring our newly engineered system and hope you’ll check it out.
Come say hi at booth #3772.
That’s all for now. Tudelü!